Google Tag Manager and Healthie

As part of our web white-label, Healthie can connect with your Google Analytics / Google Tag Manager to help you run analytics on site traffic and conversion. 

Overview of Google Tag Manager

Google Tag Manager is a free tool that allows you manage and deploy marketing tags (snippets of code or tracking pixels) on your website without having to modify the code. Information from one data source (your website) is shared with another data source (Google Analytics) through Google Tag Manager. 

If you use Google Analytics on your website, this enables you to track performance, number of visits, conversion rates, and other important marketing & growth metrics. 

GTM cannot be used to track page visits on the mobile app via Healthie. 

GTM is tied to a brand, so if you have different brands at your sub-organization and parent account we'd need to set it for each one. As new sub-orgs are added, a new request for GTM will need to be made to 

Details of Healthie's connection with Google Tag Manager 

We sent the following events:

1) "PageView" (this is when the widget is initialized)

2) "OfferingSelected" (this is when the user selects the package they are going to purchase)

3) "OfferingPurchased" (this is when that purchase goes through)

4) "AppointmentBooked"

Set Up

If you are interested in setting up Google Tag Manager with your web white-label, please Contact Us with the subject line "Google Tag Manager" and your GTM ID, and we will help you get this set up.

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